SEO Analyst

Passion for SEO and overall internet marketing

Define requirements, tasks, and resources associated to SEO strategy

Manage and execute implementation of SEO strategy

Communication to clients, team, and management on strategy/project development, timelines, and results

Collaborate on client strategy and goal definition for success

Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Contribution to the company blog and at least one social media community

Responsibilities and Duties

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Develop and implement link building campaigns

Develop, manage and execute communication/content strategies via social communities in coordination with client goals

Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

Research and administer social media tools in support of clients’ social media strategy

Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies(JR)

Qualifications and Skills

Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

Experience working with CMS and building/administering content in multiple CMS environments

Knowledge of HTML/CSS and website administration

High-level proficiency in MS Excel, PowerPoint, and Word

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Knowledge of PPC programs and optimizing data gathered from both organic and paid sources