TIPS AND TRICKS TO INCREASE WEBSITE SPEED

TIPS AND TRICKS TO INCREASE WEBSITE SPEED

WHY IS SPEED IMPORTANT?

Nothing is more frustrating than clicking on a website URL and then checking your clock to see how long you’ve been waiting for it to load. You only have few seconds to capture customer’s attention when they visit your website for the first time. If your website is slow, you will lose customers on your first visit. In fact, more than 83% visitors expect a web page to load in 3 seconds or less and more than 40% visitors abandon a web page if it takes more than 3 seconds to load. 1 second delay in page response can result in a 7% loss in conversions. Basically People who have trouble with website performance won’t return to the same site again.


WHAT IS A GOOD PAGE LOAD TIME?

According to Google, best practice is three seconds. Its recent benchmark report findings states that, most sites are nowhere near that. In an analysis of 900,000 mobile ad landing pages spanning 126 countries, Google found that 70% of the pages analyzed took nearly seven seconds for the visual content above the fold to display. Of all the industries they included, none had an average even close to their recommended best practice of three seconds.


HOW TO SPEED UP YOUR WEBSITE?

Always keep your themes, plugins and WordPress updated. Compressing files is one of the easiest ways to reduce load times. The smaller your files, the faster your pages will load. Today enabling compression with Gzip is considered standard practice. 90% of today’s Internet traffic travels through browsers that support Gzip, it’s a great option for speeding up your site. CSS, HTML, and JAVASCRIPT are important files as they determine your sites appearance. Minification is the process of removing all unnecessary characters from source code without changing its functionality. This reduces the size of each file as well as the total number of files. Cleaning the Database helps as it gets messy very quickly due to saved drafts, post revisions, deactivated plugins. Loading files asynchronously can speed up your pages because when a browser loads a page, it moves from top to bottom. In order to avoid unnecessary server requests ensure that your mobile browser uses local memory to cache resources.
Through Content Delivery Network (CDN) you can cache your site on a global network of servers. When a user’s browser requests files from your site, that request is routed to the closest server. Best Web Design company will strictly follow the CDN for all websites while designing. Another thing is Redirects usually require extra processing time. 301(permanent redirects) and 404 errors (broken links) slows down and takes lots of time to reach the correct version of a page. Fixing the broken links will increase the bounce rate.


With Best Digital Marketing you can get and grow quickly and economically over the internet. The more professional it is, the more advantages you can gain. Our team ‘Ultimate Reach’ (specialized in website designing and digital marketing) is experienced, collaborative and agile. We are more than happy to help you with innovative ideas and developing solutions


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